Sierra Designs

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Background

Around 1963 George was working at George Rudolph's Trailwise/Ski Hut in Berkeley, California. Soon a fellow named Bob moved into town with job references from Holubar Mountaineering in Colorado... Bob got hired on at Trailwise, and they became co-workers. 

In 1965 Bob and George left Trailwise and set themselves up at 137 Tewksbury in Point Richmond as "Sierra Designs." Soon they were sewing day and night to create enough "product" to keep a roof over their heads. Times were tough for the next several years after their October 1965 official opening. Their very first catalog was produced the following spring and entitled the "66-67" catalog; George recalls that it was printed as a "very modest run of 2,000 copies." Their first and largest account was with The North Face retail store, for which they manufactured down items that were labelled "Made Expressly for North Face by Sierra Designs."

from Bruce Johnson's History of Gear

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All Stories

Story Organization
Mana from the Gods on the Vancouver Trail Sierra Designs
George Marks: First Days Sierra Designs, The Ski Hut - Berkeley, CA
George's Intro to the Vancouver "Life-Saving" Catalog Sierra Designs
Introduction to 1972 Sierra Designs "the Bodie" Catalog Sierra Designs
History of Gear - The Backpacking Revolution: Table of Contents Adventure 16, Alp Sport, Alpine Designs, C.C.Filson Co, Camp 7, Class 5, Downhome, Early Winters, Eastern Mountain Sports (EMS), Eddie Bauer, Frostline, Gerry, Holubar, JanSport, Kelty Pack, Moonstone, Moss Tent Works, Mountain Safety Research (MSR), Mountainsmith, Patagonia, Pendleton, Recreational Equipment, Inc. (REI), Shelter Systems, Sierra Designs, Snow Lion, The North Face, The Ski Hut - Berkeley, CA, Trailwise, Warmlite, Yak Works
Trailblazer: Peter Noone Boss Manufacturing, Copeland's, Donner Mountain Corp (DMC), Patagonia, Pivetta, Recreational Equipment, Inc. (REI), Saska Sports, Sierra Designs, Sigg, The North Face, The Ski Hut - Berkeley, CA, Trailwise
Mysteries of the Sierra Designs Footsack Sierra Designs
Neutral Ground, Exclusive Turf- Eating and Drinking in Berkeley in the Seventies Brennan's, Class 5, Sierra Designs, Spenger's Fresh Fish Grotto, The North Face, The Ski Hut - Berkeley, CA, Trailwise
Fabiano Boots and Me Fabiano Boots, Sierra Designs
Fabiano Boots or Cement Overshoes? Fabiano Boots, Lowa Boots, Sierra Designs, The North Face
Sierra Designs Boycott Resolved Sierra Designs, Sierra Designs Workers Union
Trailblazer: Jack Gilbert Black Ice, Eastern Mountain Sports (EMS), Holubar, Mountain Hardwear, Odyssey, Sierra Designs, Snow Lion, The North Face
Sierra Designs Plant Closure - December 1984 CML, Recreational Equipment, Inc. (REI), Sierra Designs, Sierra Designs Workers Union, The North Face
SD Hippies beat Oakland Police for BBall Title Sierra Designs
Adventures in Retailing at Fourth and Addison And Beyond Sierra Designs
Don't Buy Sierra Designs - 1984 CML, Plant Closures Project, Rainbow Workers Cooperative, Sierra Designs, Sierra Designs Workers Union
Weird Ass Sierra Designs Logo Sierra Designs
Classic Down Vest Failure Sierra Designs
Life at 137 Tewksbury Before Sierra Designs - Get Em Sparky Sierra Designs
Alive in the Bitter Sea Sierra Designs
Paul Porter on the Sierra Designs after the Mountain Hardwear Exodus Mountain Hardwear, Odyssey, Sierra Designs
Trailblazer: Don Douglass and Alpenlite Alpenlite, Frostline, Kelty Pack, Recreational Equipment, Inc. (REI), Sierra Designs
Cagoules Rule Patagonia, Sierra Designs, SlingFin
Trailblazers: George Marks CML, Dark Horse Trading, Sierra Designs, Walrus Tents
Trailblazers: Bob Swanson Big Agnes, Holubar, Kelty Pack, Shelter Systems, Sierra Designs, The Ski Hut - Berkeley, CA, Walrus Tents

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