Berkeley Backpacking Biz - Old School, New School, No School

Jack Gilbert - Big Idea / No Name

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Q: Did this company (Mountain Hardwear) have a name yet?

Transcript:

Jack Gilbert: I am not sure there was at that point, I think the name was ‘to be determined’. I think we had the logo that we saw that we thought that maybe able to adapt…but I think it was more about the business plan. It was really a commitment to product. We billed ourselves from the beginning as the last remaining authentic outdoor company in Berkeley California. Where others had kind of gone off in other direction, we are going to build the really good stuff. We were going to build stuff for mountaineers and the people who are really used it and kind of cut the frills out. 

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This Story is part of a Series...

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Transcript: So I am Christina Clark, mostly called Chris and my original position at Mountain... Read Story
l asks Chris about how she heard about Jack deciding to start a new company and how she decided to... Read Story
Chris tells about leaving The North Face for Mountain Hardwear Read Story
Transcript: I’m Roberta Hernandez and at the time that we left Sierra Designs I was the strategic... Read Story
Transcript: Roberta: It was very kind of nerve-wracking that day with a lot of anticipation what... Read Story
Transcript: Roberta: The first couple of weeks at Mountain Hardwear I think for me were –... Read Story
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by Author JackGilbert

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Story Copyright
03/27/18