Introduction to 1972 Sierra Designs "the Bodie" Catalog

All photos for the 1972 Sierra Designs catalog were taken on location at the Bodie State Historic Park/National Historic Site in the winter of 1971/72.

As I recall this was a very arduous trip, with lots of suffering from the cold and very difficult conditions for a catalog shoot. It was one to remember and also one of the most successful catalogs. This was the first of three years that the familiar logo did not appear on the catalogs, although it was still on the woven label for the garments.

The new logo “SIERRA DESIGNS” was done in a font style that is not here in my computer but is shown here copied from the front cover. This lasted until the logo reappeared in the 1976 catalog.  By that time there was a new director and the company was taking direction from its new owners, the CML Group. There would be no more prize-winning catalogs. It was all commercial sales by that time.

Expedition members were:

Models: 

Michael Davidson pg 10 (Footsack), Paul Kramer, Carol Davidson, Michael Davidson and  Bonnie Ng, (down clothing) page 12/13, Al Marty, Carol Davidson & Bob Swanson (President of SD), page 15, Ponchos

Equipment insert: pages 3 and 4, Paul Kramer, Carol Davidson, & Michael Davidson
Who was that masked man? (Balaclava) Ted Fostiak.
Three-Man tents, Paul Kramer and Michael Davidson pages 24 and 25

Others on the trip were Jean Nagy, Sierra Designs Catalog sales director, Al Marty, Graphics designer of the catalog in concert with Jean Nagy, Gordon Hirano photographer, and  assistant photographer Don Williamson.

February 29, 2004