Victor Ichioka - My First Trip to Outdoor Retailer.
It was sometime in the mid 90s. Having come to Mountain Hardwear from being a book designer, I was totally ignorant about Outdoor Retailer and all that that event entailed.
Luckily, my office mate, Theresa L'Esperance (locally known as Tree) knowing that I was a greenhorn thoughtfully gave tickets to a few events so that I wouldn't be totally marooned in Salt Lake. One ticket was for the JanSport party which featured musical performances by Arlo Guthrie and Buckwheat Zydeco (how's that for a show biz name?).
I arrived just after Arlo had finished, and I gravitated to a grassy hill overlooking the stage. It was sunny and warm with a slight scent of weed in the air. Lots of folks had beer and/or food in their hands and were circulating about with lots of smiles and laughs. I soon found myself amid a group at the top of the hill that included Jamling Norgay, Robert Link, Scott Darsney, and Dr. Bob Kaufman. It suddenly struck me that here I was schmoozing with four guys who had each summitted Mount Everest. I thought it was a pretty striking introduction to the outdoor industry.
Then I looked at the four of these guys and noticed that they were all smoking cigarettes. So it was also my introduction to the ethos/style of high-altitude mountaineers. There's some lesson in here about preconceptions versus reality but whatever it is, the memory of that moment has stayed with me.
What's this all about? If you like a story or are appreciating the site, please donate.
If you buy a beverage for the story's author, we will chase them down and buy a round. If they are no longer with us or hiding out somewhere, we'll hoist one in their honor at the next appropriate opportunity. (Please let us know who's getting the beverage in the PayPal comment field.)
If you buy a beverage for the site, we may just rathole the money and use it to pay server costs...but hoist one in your honor!
Thanks much in either case. You'll be alerted to any beverage delivery events.
Your comments are loved and appreciated.
Do us a favor -
Please take 2 minutes and give us feedback. Thanks!