Stories from the Outdoors and Outdoor Industry : Read - Tell - Trade
1973 Catalog: The Life Saving Trail on the west coast of Vancouver Island, British Columbia
This was another very difficult trip that left some people a bit unhappy. See the letter from participant Bob Woodward, where he describes the journey as other than it appeared to be in the catalog.
This catalog was a huge failure from a marketing point of view. The dealers rejected it hands-down, and some even returned them as just not suitable for selling product. It was also one of the most costly. They were particularly upset with the line drawings of the equipment. Strangely enough since Sierra Designs was such a trend setter, it seemed to have set a precedent for this type of thing, and soon all the competition were busy copying this style. The following year, 1974, the SD catalog to the Southwest US had a combination of photos and line drawings. Even the cover photo came under attack as not in very good taste, as it showed the litter found in the otherwise pristine wilderness.